by howarddobson » 22 Sep 2022, 16:55
That's a very good question.
They get royalties from streaming - so whether people have the album on CD/vinyl/cassette or not the artists get a small royalty from every stream. In reality you need millions of streams to make a decent amount out of it. Most artists put all their stuff available to stream, including Cliff.
On the other hand if you just make it available on CD you get all the money up front - perhaps £15 from each customer regardless of whether they play it once or a thousand times.
One advantage of streaming is people can dip into your work without having to buy it. Which means you reach more people. For example I wouldn't buy ALL the Shads albums but I would listen to the ones I haven't got on Apple Music to see what I think.