Music shop distortion?

Why is it that every time I go into a music shop and someones trying out a guitar, its always distortion or overdriven sounds I hear. Cant rember last time I heard a clean sound from someone trying out a guitar! 

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cockroach wrote:I agree- most folk immediately use distortion etc and play too loud when trying gear in music shops...
However, I have found that, these days, when I want to try a guitar through an amp,the young blokes working in music shops immediately plug me in, and adjust the amp to the "clean" channel....maybe they automatically correctly guess that, as a near-senior citizen, I want to hear what the guitar itself sounds like....