The pre-Beat Boom Shadows were pretty much in a league of their own, but that probably counted against them later as, like The Everly Brothers once the Beat Boom arrived in 1963 the pre-beat boom acts were largely (unfairly) seen as just being "yesterdays" acts - even the likes of say the legendary Johnny Kidd &The Pirates, along with The Shads (who at least kept having decent hits as their instrumentals idiom was not impinged by the vocal groups) sadly failed to gain from the groups beat boom they had directly inspired (hence Mick Green opted for The Dakotas job in 1964)
The Swinging Blue Jeans were covering Shads vocal tracks in 1964...they clearly rated the band, while Hank still took 'top guitarist' & The group 'Top instrumentalists' sections in the music press polls of the beat boom era...
We of course KNOW the Shads, Everlys, Johnny Kidd etc were STILL classic acts who made great records but I do think them being established acts from an earlier period actually went against them - likewise later for bands such as The Searchers after 1965...and later bands like The Tremeloes after 1971...as somehow some acts get classed as ' yesterday's ' acts
The Shads didn't help themselves re the 'cool' image by doing the musicals with Cliff or those pantos - playing 'Wishy Washy Bishy Boshy' or whatever...' (Something I believe Brian Bennett loathed !)
Hank & co 'leaping about' like total plonkers as Cliff sings 'Batchelor Boy' in 'Summer Holiday'....hardly did the band's image any favours in the eyes of the the kids of 1963....
The Beatles first film was totally the opposite of Cliff's 'fairytale' styled musicals (likewise even The Dave Clark Five & Gerry's films)...yet in 1964 ('Wonderful Life') & even as late as 1966 ('Finders Keepers') The Shads are still doing musicals with Cliff that looked so dreadfully dated (despite some fine Shads penned material)
then the pantos - can you imagine The Stones or The Who etc doing/writing 'Aladdin' or 'Babes in The Wood'...?
yet their little remembered (besides by us) Monty Python-ish zany 'Rhythm & Greens' (1964) anticipates bits of the Beatles more surreal stuff later they took flak for at the time yet get so praised for now ('Magical Mystery Tour', 'Yellow Submarine' etc)
Being depicted as puppets in 'Thunderbirds Are Go' (1966) was hardly 'cool' at the time either....was it ?
Hank's name is depicted in a jokey TV commercial now - as to whether that can be deemed 'cool' is arguable, but it was really when Mark Knopfler at the height of Dire Straits fame cited Hank &The Shads as a major influence that some belated 'cool' credibility was bestowed upon them
In truth they really 'played it safe' by their image after Jet Harris left, and probably made it 'too establishment' in many ways - the three piece suits and then bow tie & tuxedo image testify to that and really did 'Marvin, Welch & Farrar' no favours as their far more contemporary look in 1971 and sound as they attempted to escape from the 'Shadow' of The Shadows...just wasn't accepted by many who had got so used to their always so very 'conservative' sixties Shadows image
I think The Shads looked their 'coolest' after Jet Harris era in the seventies on 'Curly Leads' & 'Specs Appeal' with John Farrar with all dressed in casual gear - later in the 80's it was back to stage suits and a very 'safe' image when doing the current pop covers etc...
the 'coolest' they ever got later was when they played Knebworth with Cliff in the late eighties or early nineties (whenever it was) - belting out Rock & Roll songs backed by a brass section plus did a few suitable hits like; 'Move it', 'It'll Be Me', 'Do You Wanna Dance', 'In The Country', etc plus 'We Don't Talk Anymore' - where many were surprised just how WELL Cliff/Shadows went down with the festival crowd...
